More than 1.17 million businesses have been reviewed on Trustpilot
These are businesses inviting reviews and displaying their TrustScore
Supported by 99% LTM net dollar retention rate
Adrian Blair, CEO
A purpose-driven business
"Our vision is to become the universal symbol of trust, empowering consumers to make confident, informed buying decisions while allowing businesses to credibly signal the quality of their services and to gain actionable insights to improve them."
Explore our Investment Case
“63% of EU consumers agree that a good Trustpilot score makes them more likely to buy from a brand.”
London Research, January 2024
About Trustpilot
Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve.
Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.
