Trustpilot Corporate Governance

Executive Team

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Executive Leadership

CEO and Founder

Peter Mühlmann

See below for Peter's biography.

Chief Financial Officer

Hanno Damm

See below for Hanno's biography.

Company Secretary and Chief Trust Officer

Carolyn Jameson

Carolyn joined the Group in August 2019 as Chief Legal and Policy Officer, and was appointed as Chief Trust Officer in January 2021.

Prior to this, Carolyn was the Chief Legal Officer at Skyscanner, where she oversaw corporate development, legal, public affairs and corporate communications. Following the acquisition of Skyscanner by Ctrip.com International Limited, Carolyn managed the integration and transformation of Skyscanner to being part of a NASDAQ listed company and was appointed as head of international M&A and corporate development for Ctrip.

Carolyn has held senior business and legal roles across a number of international technology companies, giving her a broad knowledge of the business, regulatory and legal environment in which Trustpilot operates.

Carolyn is Chair of the Trust and Transparency Committee and a member of the Disclosure Committee.

Chief Operating Officer

Tim Hilpert

Tim joined Trustpilot in February 2021 as Chief Operating Officer.

Prior to joining Trustpilot, Tim held several senior roles at OLX Group, including Chief Executive Officer for Europe and Central Asia, and Chief Executive Officer of OLX Markets, and was a Senior Director at eBay.

Tim started his career at the Boston Consulting Group and holds a degree in Engineering from TU Berlin, and an MBA from the University of Vermont.

Chief People Officer

Donna Murray Vilhelmsen

Donna joined Trustpilot in 2019 to lead Trustpilot’s People function. With more than 25 years’ experience in the field, Donna has significant expertise to build and lead a world-class People function. Her main focus is to make Trustpilot an even better place to work and grow in order to attract and retain the best-inclass talent.

Prior to Trustpilot, Donna was an HR Vice President at COWI for their international operations. Donna has also held senior positions at Maersk and AECOM.

Donna holds a Bachelor of Human Resources Management degree from the University of South Australia.

Chief Marketing Officer

Alicia Skubick

Alicia joined Trustpilot in October 2021 as Chief Marketing Officer and is responsible for building Trustpilot’s global brand and driving growth.

Alicia is also responsible for strategic technology partnerships to deliver customer benefits through product integrations.

Prior to Trustpilot, Alicia built world-class business and technology brands at Intuit, Sage, Western Union and Symantec. Her experience includes global and regional leadership in the USA and Europe, leading both marketing and sales.

Chief Commercial Officer

Mieke De Schepper

Mieke joined Trustpilot in May 2022 as Chief Commercial Officer. She leads Sales, Customer Success and Commercial Partnerships and is responsible for developing and delivering Trustpilot’s global commercial strategy.

Mieke has a track record of transforming and growing global technology businesses, with specific expertise in Asia-Pacific from her role at Amadeus IT, Expedia Group and Philips. She has led product, marketing and commercial teams across multiple countries in Asia-Pacific, Europe, Latin America and USA.

Chief Technology Officer

Selim Dogguy

Selim joined Trustpilot in September 2022 as Chief Technology Officer. He leads the Engineering, and Data, Analytics & Architecture teams, who work in collaboration with the Product & Design team to solve problems for businesses and consumers.

Selim joined Trustpilot from Hopin, the event technology platform, and has held CTO and VP Engineering roles across Europe and the US, notably OLX Group, Instaply, Viadeo and Figaro. Selim has a Masters Degree in Distributed Computing from Paris-Sud University.

Chief Product Officer

Ben Lavender

Ben joined Trustpilot in January 2023 as Chief Product Officer. He leads the Product and Design teams to define the product strategy, and drive innovation for business subscribers and consumers.

Ben has a proven track record of innovation for high-growth businesses. He created BBC iPlayer, LOVEFiLM on demand, which was acquired by Amazon to become the foundation of Prime Video, and DAZN, the ‘Netflix’ for sport. Most recently he was at Sky where he led the redesign of NOW.

Board of Directors

Chair of the Board

Zillah Byng-Thorne

Appointed: 1 October 2022 as Deputy Chair and 3 April 2023 as Chair
Independent: Yes
Nationality: British

Skills and experience:
Zillah joined the Group as an Independent Non-Executive Director and Deputy Chair on 1 October 2022. She was appointed as Chair Designate from 11 January 2023 and as Chair on 3 April 2023. She has extensive technology sector experience, spanning online gaming, digital media and e-commerce. Zillah was the Chief Executive Officer of Future plc from 2014 to March 2023, having previously served as Chief Financial Officer, and the Chief Financial Officer of Trade Media Group (now Auto Trader Group plc) from 2009 to 2012, and Interim Chief Executive Officer from 2012 to 2013. Prior to this, Zillah was Commercial Director and Chief Financial Officer at Fitness First Limited, and Chief Financial Officer of Thresher Group. Zillah has previously held non-executive roles at Flutter Entertainment plc, GoCo Group plc (now GoCo Group Limited), prior to its acquisition by Future plc in March 2021, THG plc and Mecom Group plc.

Zillah is a chartered management accountant (CIMA) and qualified treasurer (ACT). She has an MA in Management from Glasgow University and an MSc in Behavioural Change from Henley Business School.

Principal external appointments*:
• Non-Executive Director of Norwegian Cruise Line Holdings Ltd.

Committee membership:
• Chair of the Nomination Committee
• Member of the Trust & Transparency Committee
• Member of the Disclosure Committee

*Zillah Byng-Thorne expects to join M&C Saatchi plc as Non-Executive Chair with effect from 15 June 2023.

Chief Executive Officer

Peter Mühlmann

Appointed: February 2021 (founded the Group in 2007)
Independent: No
Nationality: Danish

Skills and experience: Peter founded Trustpilot in 2007 and led the business to be an international listed company. As CEO, Peter is based in Copenhagen and spends his time focusing on Trustpilot’s strategy and products, working with the executive team on operational matters, and meeting with investors and other stakeholders.

In 2013, Peter was named Danish Entrepreneur of the Year by Ernst & Young. Peter has a Bachelor’s degree in Business Administration from Aarhus University School of Business.

As announced on 21 March 2023, Peter has indicated to the Board that he wishes to transition into the role of founder and non-executive director. Peter will continue in his current role as CEO until the search process for a new CEO has concluded.

Committee membership:

Member of the Disclosure Committee

Chief Financial Officer

Hanno Damm

Appointed: February 2021 (joined the Group as CFO in 2016)
Independent: No
Nationality: German/American

Skills and experience: Hanno joined the Group as CFO in January 2016. He was previously a Senior Vice President at Bankrate Inc., where he oversaw corporate finance, and mergers and acquisitions. Prior to this, Hanno held positions at Apax Partners, a global private equity firm, and PricewaterhouseCoopers, working on projects across multiple industries.

Hanno holds a Masters in Finance (MFin) from Princeton University and a Diploma in Economics (Dipl.-Vw.) from the University of Bonn.

Committee membership:

Member of the Disclosure Committee

Senior Independent Director

Angela Seymour-Jackson

Appointed: February 2021 (joined the Group as a Non-Executive Director in March 2019)
Independent: Yes
Nationality: British

Skills and experience: Angela has significant board experience across both public and private sectors. Prior to working as a Non-Executive Director, Angela had more than 25 years’ experience in financial services, holding senior executive positions at Norwich Union Insurance Limited, Aviva UK Limited and Aegon UK plc. Angela also acted as a senior advisor at Lloyds Banking Group (Insurance) and was Chief Executive Officer of RAC Motoring Services Limited.

Angela has held a number of Non-Executive roles, including Non-Executive Director and Chair of the Remuneration Committee of Rentokil Initial plc, Non-Executive Deputy Chair and Senior Independent Director of GoCo Group plc, prior to its acquisition by Future plc, and a Non-Executive Director of Esure Group plc.

Principal external appointments:

Chair of Page Group plc
Non-Executive Director of Future plc
Non-Executive Director of Janus Henderson Group plc

Committee membership:

Chair of the Remuneration Committee
Member of the Audit Committee
Member of the Nomination Committee
Member of the Trust & Transparency Committee

Non-Executive Director

Claire Davenport

Appointed: February 2021
Independent: Yes
Nationality: British

Skills and experience: Claire has a wealth of online, digital and ecommerce expertise through her former roles in industry-leading and disruptive companies, including as Chief Executive Officer of Notonthehighstreet, Chief Executive Officer of HelloFresh UK and Managing Director of VoucherCodes.

Claire is currently an advisor to the smart buildings company, Infogrid. She has previously held senior-level strategic and executive roles in online and media companies, including Skype, RTL Group, and Bigpoint. Claire started her career in investment banking, working on mergers and acquisitions and equity capital markets transactions at Goldman Sachs and J.P. Morgan.

Claire has an MA in Natural Sciences from Cambridge University and an MBA from INSEAD.

Principal external appointments:

Advisor of Infogrid

Committee membership:

Member of the Remuneration Committee

Non-Executive Director

Rachel Kentleton

Appointed: February 2021
Independent: Yes
Nationality: British

Skills and experience: Rachel is a qualified accountant and was most recently the Chief Financial Officer of St. Modwen Properties Limited. Rachel brings recent and relevant financial experience to the Board and strong leadership to the Audit Committee. Rachel has significant experience in strategy and finance across a range of consumer and customer-facing, B2B and digital businesses.

Prior to joining St. Modwen, Rachel was the Group Finance Director of PayPoint plc and was previously the Group Director of Strategy & Implementation at easyJet plc. Prior to her role at easyJet plc, Rachel held roles at Unilever plc, NatWest Group, Diageo plc and SABMiller plc.

Rachel was a Non-Executive Director and Chair of the Audit Committee at Persimmon Plc until August 2021.

Principal external appointments:

None

Committee membership:

Chair of the Audit Committee
Member of the Remuneration Committee
Member of the Nomination Committee
Member of the Trust & Transparency Committee

Non-Executive Director

Joe Hurd

Appointed: June 2021
Independent: Yes
Nationality: American

Skills and experience: Joe has significant global experience in consumer-facing technology businesses.

Joe has a track record of revenue growth and value creation at global Fortune 500 and private companies, including Facebook, Gannett, AOL, VideoEgg and Friendster. Joe is an Operating Partner with SOSV LLC, a $1.3billion US-based, early stage venture fund. Between 2009 to 2012, Joe served in the Obama Administration liaising between government and businesses.

Joe is also an independent public board director, advising on strategic growth, ESG, workforce engagement, innovation, governance, compensation, board recruitment and diversity.

Joe has previously served as a Non-Executive Director of GoCo Group plc (now Future plc) and as an Independent Director of SilverBox Engaged Merger Corp I.

Principal external appointments:

Chief Executive Officer at The Katama Group LLC
Non-Executive Director of Hays plc

Committee membership:

Member of the Audit Committee
Member of the Nomination Committee
Member of the Trust & Transparency Committee

Non-Executive Director

Mohammed Anjarwala

Appointed: February 2021 (joined the Group as a Non-Executive Director in March 2019)
Independent: No
Nationality: American

Skills and experience: Mohammed has more than 20 years’ public and private equity investing experience. He is a partner and managing director at Advent International where he leads Advent Global Opportunities. Previously, Mohammed worked at SFW Capital and Bain Capital, having started his career as a consultant at Bain & Company.

Mohammed has a BA in Mathematics from Franklin & Marshall College and an MBA from Harvard Business School.

Principal external appointments:

Managing Director at Advent International Corporation
Board of Trustees at Franklin & Marshall College

Non-Executive Director

Benjamin Johnson

Appointed: February 2021 (joined the Group as a Non-Executive Director in May 2015)
Independent: No
Nationality: British

Skills and experience: Ben is a partner and member of the founding team at Vitruvian Partners LLP, leading the data and analytics, and consumer technology sector teams. Prior to joining Vitruvian in 2007, Ben was at Cinven and Goldman Sachs International. Ben currently serves on the boards of Sykes Holiday Cottages, Travel Counsellors Ltd and OAG Aviation Ltd.

Ben read Philosophy, Politics and Economics at Magdalen College, Oxford University. He is a member of the Tech Nation Future 50 Advisory Panel.

Principal external appointments:

Partner at Vitruvian Partners LLP
Director of Sykes Holiday Cottages
Director of Travel Counsellors Ltd
Director of OAG Aviation Ltd

Division of responsibilities

A summary of the responsibilities of the Chair and Chief Executive Officer can be downloaded here and a summary of the role of the Senior Independent Director can be downloaded here.