Executive Team

Executive Leadership

Adrian Blair, CEO
Chief Executive Officer
Adrian Blair

Adrian joined Trustpilot as Chief Executive Officer on 13 September 2023. Adrian has held a number of senior executive and commercial roles throughout his career. He was Global Chief Operating Officer ("COO") of Just Eat from 2011-2018. As COO, with P&L responsibility for the UK and all international markets, he played a key role in the successful growth and transition of Just Eat from a loss-making start-up to a FTSE 100 company generating over £170m of EBITDA.

From 2019 to 2022, Adrian was Chief Executive Officer of Dext, the leading SaaS accounting automation platform. Under Adrian's leadership the business trebled the number of users around the world, and delivered significant product innovation, gross margin and bottom line improvement. Most recently, he was Chief Business Officer of Cera, the digital-first healthcare-at-home company, with responsibility for product, engineering, data and care delivery teams.

Hanno Damm 1080x756
Chief Financial Officer
Hanno Damm

Hanno joined the Group as CFO in January 2016. He was previously a Senior Vice President at Bankrate Inc., where he oversaw corporate finance, and mergers and acquisitions. Prior to this, Hanno held positions at Apax Partners, a global private equity firm, and PricewaterhouseCoopers, working on projects across multiple industries.

Hanno holds a Masters in Finance (MFin) from Princeton University and a Diploma in Economics (Dipl.-Vw.) from the University of Bonn.

Donna Murray Vilhelmsen DSC00207
Chief People Officer
Donna Murray Vilhelmsen

Donna joined Trustpilot in 2019 to lead Trustpilot’s People function. With more than 25 years’ experience in the field, Donna has significant expertise to build and lead a world-class People function. Her main focus is to make Trustpilot an even better place to work and grow in order to attract and retain the best-inclass talent.

Prior to Trustpilot, Donna was an HR Vice President at COWI for their international operations. Donna has also held senior positions at Maersk and AECOM.

Donna holds a Bachelor of Human Resources Management degree from the University of South Australia.

Alicia Skubick - Chief Customer Officer
Chief Customer Officer
Alicia Skubick

Alicia joined Trustpilot in October 2021 as Chief Marketing Officer and was appointed as Chief Customer Officer in January 2024. Alicia is responsible for Marketing, Brand and External Communications and Customer Experience.

Alicia is also responsible for strategic technology partnerships to deliver customer benefits through product integrations.

Prior to Trustpilot, Alicia built world-class business and technology brands at Intuit, Sage, Western Union and Symantec. Her experience includes global and regional leadership in the USA and Europe, leading both marketing and sales.

Ben Lavender - Chief Product Officer
Chief Product Officer
Ben Lavender

Ben joined Trustpilot in January 2023 as Chief Product Officer. He leads the Product and Design teams to define the product strategy, and drive innovation for business subscribers and consumers.

Ben has a proven track record of innovation for high-growth businesses. He created BBC iPlayer, LOVEFiLM on demand, which was acquired by Amazon to become the foundation of Prime Video, and DAZN, the ‘Netflix’ for sport. Most recently he was at Sky where he led the redesign of NOW.

Dave Williams - Chief Information Officer
Chief Information Officer
Dave Williams

Dave joined Trustpilot as Chief Information Officer in October 2023. During his career Dave has held senior technology leadership roles in sectors as diverse as Healthcare, Defence and New Media. As Group CIO of Just Eat he was accountable for the security, stability, and scalability of global e-commerce platforms processing over 600 million orders a year with a gross merchandise value of over €15bn.

Most recently Dave was Chief Product & Technology Officer of Induction Healthcare Group Plc from 2021 to 2023, a leading healthcare technology company delivering critical services to the NHS in England, Scotland & Wales.

Anoop Joshi - Chief Trust Officer
Chief Trust Officer
Anoop Joshi

Anoop joined Trustpilot in February 2020 and was appointed as Chief Trust Officer in January 2024.

As the Chief Trust Officer, Anoop heads up our Trust & Transparency team responsible for ensuring consumers, customers and stakeholders trust in Trustpilot, and trust in the reviews and ratings on our platform. His role covers public affairs, policy and litigation, content integrity, product and regulatory compliance, fraud and investigations, commercial legal, privacy and data protection, employment and corporate support.

Anoop is an experienced lawyer, and holds an LLM in Innovation, Law and Technology from Edinburgh University, and a Diploma in Competition Law from King’s College London.

Prior to joining Trustpilot, Anoop was at Skyscanner, the global online meta-search serving over 100m travelers each month handling complex regulatory and privacy issues. He has also built and grown a successful global B2B business in the fintech industry, following his time in private practice.

As well as his legal and regulatory expertise, Anoop is a software engineer, combining his unique blend of legal, operational and software experience to lead legal, technical and specialist teams at Trustpilot.

Board of Directors

Zillah Byng-Thorne 1080x756
Chair of the Board

Zillah Byng-Thorne

Appointed: 1 October 2022 as Deputy Chair and 3 April 2023 as Chair
Independent: Yes
Nationality: British

Skills and experience:
Zillah joined the Group as an Independent Non-Executive Director and Deputy Chair on 1 October 2022. She was appointed as Chair Designate from 11 January 2023 and as Chair on 3 April 2023. She has extensive technology sector experience, spanning online gaming, digital media and e-commerce. Zillah was the Chief Executive Officer of Future plc from 2014 to March 2023, having previously served as Chief Financial Officer, and the Chief Financial Officer of Trade Media Group (now Auto Trader Group plc) from 2009 to 2012, and Interim Chief Executive Officer from 2012 to 2013. Prior to this, Zillah was Commercial Director and Chief Financial Officer at Fitness First Limited, and Chief Financial Officer of Thresher Group. Zillah has previously held non-executive roles at Flutter Entertainment plc, GoCo Group plc (now GoCo Group Limited), prior to its acquisition by Future plc in March 2021, THG plc and Mecom Group plc.

Zillah is a chartered management accountant (CIMA) and qualified treasurer (ACT). She has an MA in Management from Glasgow University and an MSc in Behavioural Change from Henley Business School.

Principal external appointments*:
• Executive Chair of M&C Saatchi plc
• Non-Executive Director of Norwegian Cruise Line Holdings Ltd

Committee membership:
• Chair of the Nomination Committee
• Member of the Trust & Transparency Committee
• Member of the Disclosure Committee

Adrian Blair 1080x756
Chief Executive Officer
Adrian Blair

Appointed: September 2023
Independent: No
Nationality: British

Skills and experience: Adrian joined Trustpilot as Chief Executive Officer on 13 September 2023. Adrian has held a number of senior executive and commercial roles throughout his career. He was Global Chief Operating Officer ("COO") of Just Eat from 2011-2018. As COO, with P&L responsibility for the UK and all international markets, he played a key role in the successful growth and transition of Just Eat from a loss-making start-up to a FTSE 100 company generating over £170m of EBITDA.

From 2019 to 2022, Adrian was Chief Executive Officer of Dext, the leading SaaS accounting automation platform. Under Adrian's leadership the business trebled the number of users around the world, and delivered significant product innovation, gross margin and bottom line improvement. Most recently, he was Chief Business Officer of Cera, the digital-first healthcare-at-home company, with responsibility for product, engineering, data and care delivery teams.

Committee membership:

  • Member of the Disclosure Committee
Hanno Damm 1080x756
Chief Financial Officer
Hanno Damm

Appointed: February 2021 (joined the Group as CFO in 2016)
Independent: No
Nationality: German/American

Skills and experience: Hanno joined the Group as CFO in January 2016. He was previously a Senior Vice President at Bankrate Inc., where he oversaw corporate finance, and mergers and acquisitions. Prior to this, Hanno held positions at Apax Partners, a global private equity firm, and PricewaterhouseCoopers, working on projects across multiple industries.

Hanno holds a Masters in Finance (MFin) from Princeton University and a Diploma in Economics (Dipl.-Vw.) from the University of Bonn.

Committee membership:

  • Member of the Disclosure Committee
Angela Seymour-Jackson 1080x756
Senior Independent Director
Angela Seymour-Jackson

Appointed: February 2021 (joined the Group as a Non-Executive Director in March 2019)
Independent: Yes
Nationality: British

Skills and experience: Angela has significant board experience across both public and private sectors. Prior to working as a Non-Executive Director, Angela had more than 25 years’ experience in financial services, holding senior executive positions at Norwich Union Insurance Limited, Aviva UK Limited and Aegon UK plc. Angela also acted as a senior advisor at Lloyds Banking Group (Insurance) and was Chief Executive Officer of RAC Motoring Services Limited.

Angela has held a number of Non-Executive roles, including Non-Executive Director and Chair of the Remuneration Committee of Rentokil Initial plc, Non-Executive Deputy Chair and Senior Independent Director of GoCo Group plc, prior to its acquisition by Future plc, and a Non-Executive Director of Esure Group plc.

Principal external appointments:

  • Chair of Page Group plc
  • Non-Executive Director of Future plc
  • Non-Executive Director of Janus Henderson Group plc

Committee membership:

  • Chair of the Remuneration Committee
  • Member of the Audit Committee
  • Member of the Nomination Committee
Claire Davenport 1080x756
Non-Executive Director
Claire Davenport

Appointed: February 2021
Independent: Yes
Nationality: British

Skills and experience: Claire has a wealth of online, digital and ecommerce expertise through her former roles in industry-leading and disruptive companies, including as Chief Executive Officer of Notonthehighstreet, Chief Executive Officer of HelloFresh UK and Managing Director of VoucherCodes.

Claire is currently an advisor to the smart buildings company, Infogrid. She has previously held senior-level strategic and executive roles in online and media companies, including Skype, RTL Group, and Bigpoint. Claire started her career in investment banking, working on mergers and acquisitions and equity capital markets transactions at Goldman Sachs and J.P. Morgan.

Claire has an MA in Natural Sciences from Cambridge University and an MBA from INSEAD.

Principal external appointments:

  • Advisor of Infogrid

Committee membership:

  • Chair of the Trust & Transparency Committee
  • Member of the Remuneration Committee
Rachel Kentleton 1080x756
Non-Executive Director
Rachel Kentleton

Appointed: February 2021
Independent: Yes
Nationality: British

Skills and experience: Rachel is a qualified accountant and was most recently the Chief Financial Officer of St. Modwen Properties Limited. Rachel brings recent and relevant financial experience to the Board and strong leadership to the Audit Committee. Rachel has significant experience in strategy and finance across a range of consumer and customer-facing, B2B and digital businesses.

Prior to joining St. Modwen, Rachel was the Group Finance Director of PayPoint plc and was previously the Group Director of Strategy & Implementation at easyJet plc. Prior to her role at easyJet plc, Rachel held roles at Unilever plc, NatWest Group, Diageo plc and SABMiller plc.

Rachel was a Non-Executive Director and Chair of the Audit Committee at Persimmon Plc until August 2021.

Principal external appointments:

  • None

Committee membership:

  • Chair of the Audit Committee
  • Member of the Nomination Committee
  • Member of the Trust & Transparency Committee
Joe Hurd 1080x756
Non-Executive Director
Joe Hurd

Appointed: June 2021
Independent: Yes
Nationality: American

Skills and experience: Joe has significant global experience in consumer-facing technology businesses.

Joe has a track record of revenue growth and value creation at global Fortune 500 and private companies, including Facebook, Gannett, AOL, VideoEgg and Friendster. Joe is an Operating Partner with SOSV LLC, a $1.3billion US-based, early stage venture fund. Between 2009 to 2012, Joe served in the Obama Administration liaising between government and businesses.

Joe is also an independent public board director, advising on strategic growth, ESG, workforce engagement, innovation, governance, compensation, board recruitment and diversity.

Joe has previously served as a Non-Executive Director of GoCo Group plc (now Future plc) and as an Independent Director of SilverBox Engaged Merger Corp I.

Principal external appointments:

  • Chief Executive Officer at The Katama Group LLC
  • Non-Executive Director of Hays plc

Committee membership:

  • Member of the Audit Committee
  • Member of the Nomination Committee
  • Member of the Remuneration Committee
Mohammed Anjarwala 1080x756
Non-Executive Director
Mohammed Anjarwala

Appointed: February 2021 (joined the Group as a Non-Executive Director in March 2019)
Independent: No
Nationality: American

Skills and experience: Mohammed has more than 20 years’ public and private equity investing experience. He is a partner and managing director at Advent International where he leads Advent Global Opportunities. Previously, Mohammed worked at SFW Capital and Bain Capital, having started his career as a consultant at Bain & Company.

Mohammed has a BA in Mathematics from Franklin & Marshall College and an MBA from Harvard Business School.

Principal external appointments:

  • Managing Director at Advent International Corporation
  • Board of Trustees at Franklin & Marshall College
Ben Johnson 1080x756
Non-Executive Director
Benjamin Johnson

Appointed: February 2021 (joined the Group as a Non-Executive Director in May 2015)
Independent: No
Nationality: British

Skills and experience: Ben is a partner and member of the founding team at Vitruvian Partners LLP, leading the data and analytics, and consumer technology sector teams. Prior to joining Vitruvian in 2007, Ben was at Cinven and Goldman Sachs International. Ben currently serves on the boards of Sykes Holiday Cottages, Travel Counsellors Ltd and OAG Aviation Ltd.

Ben read Philosophy, Politics and Economics at Magdalen College, Oxford University. He is a member of the Tech Nation Future 50 Advisory Panel.

Principal external appointments:

  • Partner at Vitruvian Partners LLP
  • Director of Sykes Holiday Cottages
  • Director of Travel Counsellors Ltd
  • Director of OAG Aviation Ltd
Peter Holten Mühlmann
Non-Executive Director
Peter Holten Mühlmann

Appointed: Founded the Group in 2007, CEO to 12 September 2023 and Non-Executive Director from 13 September 2023
Independent: No
Nationality: Danish

Skills and experience: Peter founded Trustpilot in 2007 and, as CEO, he led the business to be an international listed company. Peter stepped down as CEO in September 2023 and transitioned into the role of non-executive director and brand ambassador, working on promoting Trustpilot and helping to drive the Trust agenda around the world.

In 2013, Peter was named Danish Entrepreneur of the Year by Ernst & Young. Peter has a Bachelor’s degree in Business Administration from Aarhus University School of Business.

Division of responsibilities

A summary of the responsibilities of the Chair and Chief Executive Officer can be downloaded here and a summary of the role of the Senior Independent Director can be downloaded here.

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