Executive Team

Executive Leadership

Management team - Peter Mühlmann V2
CEO and Founder
Peter Mühlmann

Peter Holten Mühlmann founded Trustpilot in 2007. Over the last fourteen years, he has led Trustpilot from a small Danish startup to a global, FTSE-250 listed company.

Day to day, Peter focuses on business strategy and product development and has overseen Trustpilot's expansion to 800+ employees across six countries. Today, Trustpilot is home to more than 140 million reviews of 626 thousand business websites, with an average of 44 million monthly review invitations sent by businesses, and generates an ARR of $134 million.

In 2013, Peter Mühlmann was named Danish Entrepreneur of the Year by Ernst & Young. He has a bachelor’s degree from Aarhus University School of Business.

Management team - Hanno Damm V2
Chief Financial Officer
Hanno Damm

Hanno Damm joined Trustpilot at the outset of 2016, further expanding Trustpilot's growth in the U.S. Under Hanno's leadership, Trustpilot has more than tripled revenue while scaling costs and driving efficiency. Hanno led Trustpilot in securing $20M in debt financing from Silicon Valley Bank in 2017, raising a $55M Series E round of financing led by Sunley House Capital Management in March 2019, and listing Trustpilot on the London Stock Exchange in March 2021.

Prior to Trustpilot, Hanno was a Senior Vice President at Bankrate Inc., where he oversaw corporate finance and mergers and acquisitions, leading Bankrate to become a top online personal finance destination in the U.S. Hanno has also held relevant positions at Apax Partners, a global private equity firm and PricewaterhouseCoopers.

Hanno holds a MF in Finance from Princeton University and a Dipl. in Economics from the University of Bonn.

Management team - Carolyn Jameson V2
Chief Trust Officer
Carolyn Jameson

Carolyn Jameson joined Trustpilot in the summer of 2019 to oversee Trustpilot’s legal affairs, global PR, and external communications with the primary goal of ensuring the integrity of Trustpilot’s platform as it continues to grow.

Prior to Trustpilot, Carolyn was Chief Legal Officer for Skyscanner and Head of International M&A for Ctrip, where she built and maintained their legal and public affairs, M&A, and corporate communications across global markets. She’s committed to using her experience to build trust between consumers and businesses and help drive the next step of Trustpilot’s journey.

Carolyn trained as a barrister and solicitor in London, and holds an LLM in Intellectual Property from University of Edinburgh.

Management team - Tim Hilpert V2
Chief Operating Officer
Tim Hilpert

Tim joined Trustpilot in February 2021 as Chief Operating Officer. Prior to joining Trustpilot, Tim held several senior roles at OLX Group, including Chief Executive Officer for Europe and Central Asia and Chief Executive Officer of OLX Markets.

Prior to this, Tim held various roles from Senior Manager to Senior Director at eBay.

Tim started his career at the Boston Consulting Group and holds a degree in Engineering from TU Berlin, and an MBA from the University of Vermont.

Management team - Donna Murray Vihelmsen V2
Chief People Officer
Donna Murray Vilhelmsen

Donna joined Trustpilot in the spring of 2019 to lead Trustpilot’s Human Resources function. With more than 25 years experience in the field, Donna has the expertise to build and lead a world class HR function to see Trustpilot through the next exciting phase of growth. Her main focus is to make Trustpilot an even better place to work and grow in order to attract and retain the best in class talent for Trustpilot.

Prior to Trustpilot, Donna was an HR Vice President at COWI for their international business line. She’s also delivered meaningful impact at global organisations like AECOM and Maersk.

Donna holds a Bachelor of Human Resources Management degree from University of South Australia.

Management team - Alicia Skubick
Chief Marketing Officer
Alicia Skubick

Alicia joined Trustpilot in October 2021 as Chief Marketing Officer to lead the Marketing team, responsible for building Trustpilot’s brand globally and growing the community of trust between consumers and businesses. Alicia is also responsible for Trustpilot’s global partnerships, which includes identifying strategic partners to integrate with Trustpilot’s platform to deliver the benefits that matter most to our customers.

Alicia has a proven track record of building technology businesses and brands including Intuit, Sage, Western Union and Symantec. At Intuit, Alicia served as Marketing Director for the UK, responsible for building the brand and growing the customer base. Prior to Intuit, she led European Marketing for Sage Pay and globally for Travelex Business (now Western Union Business Solutions) as well as various global roles at Symantec.

Management team - Mieke De Schepper
Chief Commercial Officer
Mieke De Schepper

Responsible for developing and delivering Trustpilot’s global commercial strategy, De Schepper leads Sales, Customer Success and Commercial Partnerships out of Amsterdam.

Prior to joining Trustpilot, De Schepper was the Executive Vice President and Managing Director, Asia Pacific at Amadeus. During this time, she successfully led the business across the company’s portfolio of solutions in the Asia Pacific region and helped build the Global Online Travel Agency business. Throughout her career she has worked extensively across multiple countries in Asia-Pacific, while also having worked and lived in Europe, Latin America and USA.

Selim Dogguy portrait
Chief Technology Officer
Selim Dogguy

Selim joined Trustpilot in September 2022 as Chief Technology Officer. He leads the Engineering, Data, Analytics & Architecture teams, who work in collaboration with Product & Design teams to solve problems for businesses and consumers.

Selim’s varied background is tied together by the theme of people connectivity, whether that be for trade purposes, career progression, or democratizing knowledge. He joined Trustpilot from Hopin, the event technology platform, and has held CTO and VP Engineering roles across Europe and the US, notably OLX Group, Instaply, Viadeo, and Figaro. Selim has a Masters Degree in Distributed Computing from Paris-Sud University.

Management team - Ben Lavender
Chief Product Officer
Ben Lavender

Ben joined Trustpilot in January 2023 as Chief Product Officer, to lead the Product & Design teams, who collaborate with business and technology teams, to drive innovation for businesses and consumers.

Ben has a proven track record of innovation for high-growth businesses. He created BBC iPlayer, LOVEFiLM on demand, which was acquired by Amazon to become the foundation of Prime Video, and DAZN the ‘Netflix’ for sport. Most recently he was at Sky where he led the redesign of NOW. The services he created have won numerous accolades and awards, and he was named by The Observer as one of the top ten technology and Internet innovators in the World.

Board of Directors

Board of Directors - Timothy Weller - Final
Chairman of the Board

Timothy Weller

Tim joined the Group as Chair in February 2013. Tim has extensive experience of chairing public and private equity-backed companies in the technology and media sector. Tim is the Chair of Pixomondo Inc., Venatus Media, SohoNet, Resi and SalesManago.
Tim's former roles include Chair of Incisive Media, which he founded in 1994, until its sale in April 2022, Chair of Superawesome Limited, a digital technology firm, until its sale to Epic Games, Inc., in October 2020, and Chair of Ti Media Limited, until its sale to Future plc in May 2020. Tim was also Chair of Tremor International PLC, a leader in video advertising technologies, until September 2020. Tim was formerly a member of the Shadow Cabinet New Enterprise Council, which advised the Government on business and enterprise.

Independent Non-Executive Director and Deputy Chair

Zillah Byng-Thorne

Zillah joined the Group as an Independent Non-Executive Director and Deputy Chair on 1 October 2022. She has extensive technology sector experience, spanning online gaming, digital media and e-commerce. Zillah was Chief Financial Officer of Trade Media Group (now Auto Trader Group plc) from 2009 to 2012, and Interim Chief Executive Officer from 2012 to 2013. Prior to this, Zillah was Commercial Director and Chief Financial Officer at Fitness First Limited and Chief Financial Officer of Thresher Group. Zillah has previously held non-executive roles at GoCo Group plc (now GoCo Group Limited) prior to its acquisition by Future plc in March 2021, THG plc and Mecom Group plc.

Zillah is a chartered management accountant (CIMA) and qualified treasurer (ACT). She has an MA in Management from Glasgow University and an MSc in Behavioural Change from Henley Business School.

Zillah is the Chief Executive Officer of Future plc and a non-executive director at Flutter Entertainment plc and Norwegian Cruise Line Holdings Ltd.

  • Member of the Audit Committee

  • Member of the Nomination Committee

  • Member of the Trust & Transparency Committee

Chief Executive Officer
Peter Mühlmann

Peter is Chief Executive Officer and founded Trustpilot in 2007. Over the last thirteen years, he has led Trustpilot from a small Danish start-up to an international company.

Chief Financial Officer
Hanno Damm

Hanno joined Trustpilot in January 2016. Prior to joining Trustpilot, Hanno was a Senior Vice President at Bankrate Inc., where he oversaw corporate finance and mergers and acquisitions. Prior to that Hanno held positions at Apax Partners, a global private equity firm, and PricewaterhouseCoopers.

Senior Independent Non-Executive Director
Angela Seymour-Jackson

Angela was apppointed as a Senior Independent Director of Trustpilot Group plc in March 2021, having previously served as a Non-Executive Director of Trustpilot A/S prior to the Group's IPO. Angela is Chair of Page Group plc and a Non-Executive Director of Janus Henderson Group plc, Pikl Insurance Services Limited and Future plc.

Independent Non-Executive Director
Claire Davenport

Claire was appointed as an Independent Non-Executive Director of Trustpilot in February 2021. Claire is chief executive officer of Not On The High Street, an online marketplace for gifts and lifestyle products from small businesses.

Independent Non-Executive Director
Rachel Kentleton

Rachel was appointed as an Independent Non-Executive Director of Trustpilot in February 2021. Rachel is the Chief Financial Officer at St. Modwen Properties Limited. Prior to joining St. Modwen, Rachel was the Group Finance Director of PayPoint Plc, and was previously the Group Director of Strategy & Implementation at easyJet plc. Rachel was a Non-Executive Director and Chair of the Audit Committee at Persimmon Plc until August 2021.

Independent Non-Executive Director
Joe Hurd

Joe was appointed as an Independent Non-Executive Director of Trustpilot in June 2021. Joe joined us from California in the United States, and he has an impressive track record of revenue growth and value creation at global Fortune 500 and private companies, including Facebook, Gannett, AOL, VideoEgg and Friendster. Joe is a Non-executive Director at Hays plc and the Chief Executive Officer of The Katama Group LLC. Joe has previously served as a Non-Executive Director of GoCo Group plc (now Future plc) and as an Independent Director of SilverBox Engaged Merger Corp I.

Non-Executive Director
Mohammed Anjarwala

Mohammed is a Managing Director at Advent International where he leads Sunley House Capital, Advent’s public equities and crossover privates business.

Non-Executive Director
Benjamin Johnson

Ben is a partner and member of the founding team at Vitruvian Partners LLP and leads the data and analytics and consumer technology sector teams.

Division of responsibilities

A summary of the responsibilities of the Chair and Chief Executive Officer can be downloaded here and a summary of the role of the Senior Independent Director can be downloaded here.

icon investment-case
Investment Case

Our purpose, the global market opportunity and our competitive strengths.


icon esg
ESG Initiatives

Trustpilot's ESG strategy is a key area of focus for the business, explore the initiatives we have underway.


icon calendar
Financial Calendar

Upcoming financial results, events and activities.


Haven't found what you're looking for?

Contact us